제주flight(항공),flight(항공)마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例…
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Download : 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
2006
Promotion Management
Team Project
“Let’s Fly” With Jeju Air
Agenda
Situation Analysis
Target Specification & Analysis
IMC Plan & Objectives
Actual IMC Plan
Conclusion
Situation Analysis
Discussed during the previous session
Focus on low budget & practical ideas
Target Specification
Jeju
Yangyang
Kimhae
Destination
High boarding rate
(90%)
Further marketing
plan not required
Low boarding rate
(25%)
Constant demand
Essential stage in
order to dominate
domestic airlines
Specialty as a
touring site
Recent North Korea
nuclear issues
Target Specification
Original target
of Jeju Air
Customer
Early adopters
of new service
Young people
on vacation
College students
visiting home
Potential
customer of
the future
Center of
‘word-of-mouth’
effect
Age 10’s~20’s
(especially college students)
Target Analysis
Depth Interview
When: November 27~30, 2006
Where: Chung Ang University
Who: 12 CAU students who have visited Busan o…(drop)
제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
레포트/경영경제
제주flight(항공),flight(항공)마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
설명
순서
Download : 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 40 )
제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 제주항공,항공마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 제주항공 항공마케팅 마케팅전략 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
제주flight(항공),flight(항공)마케팅,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
다.
