marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp…
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Download : 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
레포트/경영경제
Download : 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 56 )
marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
순서
_SLIDE_1_
:Positioning Made
_SLIDE_2_
About STAPLES!
The World’s Best Office Products Brand
_SLIDE_3_
About STAPLES!
$19.1 B
$7.7 B
$4.8 B
$4.8 B
$3.6 B
Source: Internet Retailer (2008)
_SLIDE_4_
About STAPLES!
26
Countries
_SLIDE_5_
About STAPLES!
5
Continents
_SLIDE_6_
The front view of Staples
The inside view of Staples
About STAPLES!
_SLIDE_7_
The Challenge
_SLIDE_8_
The Challenge
_SLIDE_9_
The Challenge
Yeah, we’ve got that
_SLIDE_10_
The Challenge
After Sales decrease
_SLIDE_11_
Innovation of marketing strategy
1) Customer research
Staples VP for marketing(at that time), Goodman and her team conducted a research.
The research revealed that customers prefer `simple and direct shopping`, to `cheap shopping`.
So Goodman and her team changed Staples tagline “STAPLES : That was easy.`
_SLIDE_12_
Innovation of marketing strategy
2) Full scale changing
But they did not promote changed tagline immediately.
First, t…(투비컨티뉴드 )
설명
마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
다.