hyundaicard
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hyundaicard
_SLIDE_1_
In Korea, up to the first half of this year(2xxx)
Its total amount = about 112,300,000
5 per Economically Active Population
CREDIT CARD
One of the most popular
means of payment
_SLIDE_2_
_SLIDE_3_
_SLIDE_4_
1.
Intro
Credit Card Industry
GOAL
‘Credibility’
between the PEOPLE and the COMPANY
: Brand Image related to credibility of the
corporation is a substantial factor when
consumers choose credit cards.
DIFFERENCE FROM OTHER MEANS?
Promote people to
Become their MEMBERS
&
CONSUME more
TARGET AUDIENCE
ECOMONICALLY
ACTIVE POPULATION
In their 20’s ~ mid 40’s
_SLIDE_5_
1.
Intro
Social/Online Media as a tool
for PR in Card company
_SLIDE_6_
1.
Intro
Social/Online Media as a tool
for PR in Card company
The Age of Market 3.0
Development of Social Network Service
① Expressive social media
→ share experience & express opinion
② Cooperative social media
→ build collective knowledge as a PROSUMER
2. Social/Onl…(생략(省略))
설명
hyundaicard , hyundaicard기타레포트 , hyundaicard
hyundaicard
hyundaicard,기타,레포트
순서
다.