벤츠,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),s…
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Download : 벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 37 37 .pptx
_SLIDE_1_
Mercedes-Benz
_SLIDE_2_
CONTENTS
_SLIDE_3_
Slogan
The best or nothing
Mercedes gives technology and safety
like no other brand in the world
_SLIDE_4_
Logo
Three-pointed star
The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization
? “on land, on water and in the air”
One of the most popular trademark
Symbolize
the best safety, quality, comfort and fascinating style
_SLIDE_5_
History
Origins
- Karl Benz created the first automobile in 1886
Merger
- The first Mercedes was released in 1901
- The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler
Auto Racing
- was introduced to the sport of auto racing in 1926
American Market
- made a deal to distribute the cars in the U.S. in 1958
Hybrid Car
- introduced its first line of hybrid cars in 2007
_SLIDE_6_
Mission statement
Pioneer of automotive engineering
- Groundbreaking technologies
- High-…(skip)
설명
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레포트/경영경제
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Download : 벤츠,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 37 37 .pptx( 73 )
순서
벤츠,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),swot,stp,4p 37 37
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다.
