자라,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,example(…
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Download : 자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx
자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,경영경제,레포트
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Contents
Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer’s participation)
Q&A
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Introduction
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Introduction
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Current situation
63.8% Contribution to total sales
1,608 Number of stores
88 Number of net openings
74 Countries
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Features (1)
Fast fashion
- Quick Response
- Everyday New Product
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Features (2)
Specialty retailer of Private label Apparel (SPA)
Plan
Production
Distribution
Plan
Company
Production
Company
Distribution
Company
Time Lag
Time Lag
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Features (3)
Market Orientation
-Customer is the first priority.
-Maximization of Customer Satisfaction
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Strategy 1 - Environpolitics
FAST
FASHION
Produces…(To be continued )
자라,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,example(사례)
순서
설명
자라,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,example(사례)
Download : 자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx( 68 )
레포트/경영경제
자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례 , 자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례경영경제레포트 , 자라 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례
다.